First bras & briefs
Gentle support, softly held.
Soft first bras and seamless briefs for tweens and teens — no itchy seams, no harsh dyes, just calm everyday comfort for growing girls.
Read the first bra guide — sizing, fit & how to talk about it →Soft bralette
One calm shape, three gentle tones.
Colour
Blush
View
A softly supportive first bralette in quiet colours, with a gentle silhouette made for everyday comfort.
Designed with mothers and daughters in mind — soft, breathable, and quietly confident.
Seamless briefs
One soft style, three quiet tones.
Colour
Blush
View
Our seamless brief in buttery bamboo — cut for everyday comfort, with a soft waistband and a small, gently printed loomela mark. Choose your tone.
Founding members · Limited
First 100 get a free bra.
Join the loomela waitlist for early access. The first 100 members will also receive a complimentary first bra.
No spam. Unsubscribe any time.